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You weren't prepared for the interview

• Did not ask questions
• Evaded or hedged answering questions
• Unable to match skills/experiences with key job duties
• Did not research the organization

You did not convince them you were truly interested in the job

• Couldn't sell yourself to the employer
• Demonstrated little enthusiasm for position
• Didn't ask for the job
• Seemed more interested in what the job can do for you (salary, days off, benefits)

Poor Interviewing skills

• Questionable appearance, voice diction, grammar
• Late for interview
• Unable to handle silence
• Talked too much, rambled
• Failed to answer questions asked
• Poor eye contact, posture, extreme nervousness
• Lacked courtesy/proper etiquette
• Condemnation of former job, boss, or co-workers

Lack of Career Direction

• Unclear purpose/career goals
• Unwilling to start at the bottom
• Questionable work history