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For those looking for a career that combines creativity with translation skills, transcreation is an ever-growing field in need of passionate and motivated individuals. With that in mind, discover the importance of marketing transcreation jobs today, and how an M.A. in Translation from Kent State can help lead to a fulfilling and long-lasting career of your choosing.

An Overview of Transcreation

As vetted industry experts are aware, transcreation is the process of modifying content from the source language to the target language while preserving its original intent. This can include translating content into a new language while maintaining the overall style, tone, and delivery of the message. Proper marketing transcreation allows companies and organizations to effectively engage with their target audience, all while fulfilling the initial goals set for the campaign.

What Is the Difference Between Translation and Transcreation?

Though translation jobs and transcreation jobs are interrelated, these roles can differ in terms of the intent of the content and how it is presented.

For example, translation is primarily focused on information exchange and converting one language to another for the sake of comprehension. On the other hand, transcreation in global marketing looks at the entire message that needs to be conveyed, and how it can best be presented to the target audience. From there, a campaign outline or creative brief is formed to address this criterion.

Marketing transcreation should also provide a more emotional appeal to the target audience, as the message is intended to resonate once it is viewed. This can help the audience answer the organization’s call to action, whether it is to purchase a product or service, or to simply reach out for additional information.

Why Marketing Transcreation Roles Are Pivotal

Transcreation jobs are incredibly important if you’re looking to deliver an effective, successful, and personable marketing campaign. Additionally, transcreation can consider the cultural values of the audience, as well as the humor and idioms employed that might not otherwise be included in the messaging.

Overall, when your organization’s message feels more personalized for its target audience, it allows for an increase in qualified leads, sales, and revenue. That’s why companies today are looking for transcreation professionals to deliver their global marketing strategy.

How Kent State Can Prepare You for Any Transcreation Job

At ºÚÁÏÍø, we are dedicated to equipping our students with the definitive tools that they need to succeed in both translation and transcreation fields alike. That’s why we offer six different language concentrations, each led by passionate faculty members with numerous years of industry and fieldwork experience.

On top of that, the benefits of our M.A. in Translation program include the following:

• We offer an online M.A. in Translation program option to accommodate your busy schedule
• Only 36 hours of coursework are required to complete your degree
• Smaller class sizes allow for more personable student and faculty networking opportunities
• Internship opportunities are offered for academic credit
• There are many opportunities to access lectures, workshops, screenings, conferences, and readings

Our team at ºÚÁÏÍø wants to encourage the integration of creativity, translation, and global marketing for those interested in a transcreation job upon graduation. That’s why we also have extensive course offerings and graduate electives so you can tailor your degree specifically to your creative pursuits.

Launch Your Career in Marketing Transcreation by Applying to Our Program Today

Ready to take the next steps toward a rewarding transcreation job of your choosing? If so, apply to our M.A. in Translation program today. For any additional questions about our program specifications, please contact our team!