This semester, twelve students in the School of Media and Journalism are engaged in national competition that centers on spreading awareness about news literacy.
The national Bateman Case Study competition, sponsored by the Public Relations Student Society of America, challenges college students to research, plan, implement and evaluate a public relations campaign for an actual client. This year, the client was the News Literacy Project, a nonprofit that strives to create better informed, more engaged and more empowered individuals. Students were challenged to create a campaign geared toward specific populations of Millennials and Gen Z that have been targeted with misinformation.
鈥 public relations majors Alex Zito, 鈥25, Mia Cadle, 鈥24, Macy Rosen, 鈥24, Grace Kindl, 鈥24, Madison Goerl, 鈥24, and advertising major Laina Rayman, 鈥23 鈥 spread awareness around campus on social media, events and through the mascot, 鈥淔act Check Frankie.鈥 Watch a recap of some of their work:
鈥 public relations majors Camryn Lanning, 鈥24, Katherine Masko, 鈥24, Cassidy Grentz, 鈥24, and Sage Mason, 鈥24, journalism major Alexandria Manthey, 鈥24, and advertising major Travis Chambers, 鈥24 鈥 also spread awareness through social media, in addition to through in-person engagements at Kent State鈥檚 regional campuses and letters-to-the-editor in news publications.
Winners and honorable mentions will be announced in late April. Kent State students have been recognized among the top tier of submissions in this competition for nine out of the last ten years.